Mrs. Sullivan's pie company, based in Jackson, Tennessee, is running ads on its pie boxes featuring a picture of missing Darden, Tennessee nursing student Holly Bobo. The ad reads "Help!!! Please bring me home!," offers an $80,000 reward for tips, and displays the tip line (1-800-TBI-FIND).
Bobo went missing from her West Tennessee home on April 13th of last year. Her 25-year-old brother was in the home at the time of her disappearance. He told police he saw a man wearing camouflage clothing drag her from their home's carport into a wooded area behind their house. The brother called 911, as did a neighbor who reported hearing a woman scream. To date, searches for Bobo have been unsuccessful.