Kerry Crawford Says Goodbye to "I Love Memphis" Blog

Posted by Bianca Phillips on Wed, Sep 4, 2013 at 3:45 PM

Kerry Crawford

She gave you 365 things to do in Memphis (eat all the cheese at Bari, frolic in the Main Street Mall fountain) and at least 52 reasons to love the Bluff City (Tony Allen's Twitter account, cheap parking). And she uncovered the secret Target on Colonial.

Now Memphis' number one fan Kerry Crawford is leaving her post as "I Love Memphis" blogger and social media strategist at the Memphis Convention and Visitors Bureau effective September 30th. Crawford posted her goodbye announcement today. Here's an excerpt:


When the CVB hired me as their social media specialist in August, 2009, I had no idea what I was doing. All I had was this idea for a website that featured all of the great, overlooked parts of Memphis — the parts that make this city so great. Four years later, it’s that, and so much more. This site has taken over my life, and I couldn’t be more grateful.

Running I Love Memphis has been the most rewarding, challenging, intense and inspiring thing I’ve ever done. I had a really great time. The best time.

But it’s time for me to make room for other good things to happen. I have an amazing opportunity to work for myself, which is something I’ve wanted to do forever, and I couldn’t be more excited. I’m going to be doing freelance digital content strategy, social media strategy, information architecture and user research. It sounds super nerdy, and I can’t wait to get started.

But the "I Love Memphis" blog isn't going anywhere. After Crawford leaves, posting will be taken over by Holly Whitfield, former editorial director for Scripps Memphis Niche publications.

Comments (8)

Showing 1-8 of 8

Good luck, Kerry! You've changed how many of us view the city we live in, and encouraged us to do many things we would never have known were happening. A great community building piece of work!

report 9 likes, 1 dislike   
Posted by thisguy on 09/05/2013 at 6:34 AM

I guess I was naive, I was not aware that the blog was a paid gig by CVB. Ugh.

report 4 likes, 12 dislikes   
Posted by tomguleff on 09/05/2013 at 9:26 AM

http://en.wikipedia.org/wiki/Astroturfing or close to it .

report 3 likes, 8 dislikes   
Posted by tomguleff on 09/05/2013 at 3:05 PM

It was never any secret that she was employed by the CVB. In fact, she has mentioned it several times in blog posts. As a matter of fact, it is also in the "about" page of the blog.

report 8 likes, 2 dislikes   
Posted by nobody on 09/05/2013 at 4:39 PM

Kerry did a great job for CVB. It was never a secret she worked for them, nor was it meant to be.

report 6 likes, 3 dislikes   
Posted by Joey Hack on 09/05/2013 at 5:03 PM

In fact, this is on the About page: "I work full time for the Memphis Convention and Visitors Bureau as their social media specialist, so this site is also my job. That doesn't mean the feelings aren't genuine – I choose what to post about, and all of the opinions here are my own (unless it's a guest post – then the opinions are of whoever wrote it). "

report 4 likes, 1 dislike   
Posted by Joey Hack on 09/05/2013 at 5:05 PM

I hear she got a job with Delta and is moving to Atlanta...

report 1 like, 1 dislike   
Posted by ILoveAtlanta on 09/06/2013 at 9:02 AM

Enjoyed your work on the blog Kerry and much success in your future endeavors!

report 1 like, 0 dislikes   
Posted by Wayne Anthony on 09/06/2013 at 11:05 PM
Showing 1-8 of 8

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