I Heart Memphis Said What? Just how secret is the "Secret Target" on Colonial?

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So, am I missing some sweet reference to a Tegan & Sara song, or does the word "secret" not mean what the I Heart Memphis Blog thinks it means?

"It's a neighborhood secret in the same way that the Target on Colonial is a secret: you either know that it's there or you don't, and once you do, you don't look back."

Do secret big box chain stores carry 30 different kinds of Old Spice deodorant, including one that smells like ice, wind, and freedom?

Does My Secret Target Brand Anti-Perspirant Make You Matterhorny?
  • Does My Secret Target Brand Anti-Perspirant Make You Matterhorny?

Well, do they?

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