Using no gimmicks, the 30-second spot features a single attorney seated at his desk, listing his merits and requesting your business.
Viewer Ray Sipsa noted, “They didn’t have no dogs or rabbits. There weren’t no fancy computer cartoons or magic tricks. Hell, they didn’t even spell something out with the phone number. It just ain’t fittin.”
Retired beauty pageant judge Mary Gavelbanger has taken her concerns to the corner of Poplar and Highland where she waves a sign asking, “How am I supposed to trust an attorney who doesn’t share a touching anecdote about his daughter or pet?"
"And just what kind of name is Dean Fintress?" Gavelbanger asks. "It doesn’t even rhyme with anything. How can you be a good attorney without dope beats or a catchy tune?"
There's at least one area media consultant who doesn't think this trend will catch on.
"These ads are supposed to be aimed at people who've experienced a personal injury," says Vera Blunt of B.S. Business Solutions. "They expect more. And, in my humble opinion, they deserve more."