The U of M’s Wilder Tower Gets Illuminating Logos

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University of Memphis students and visitors might notice that John S. Wilder Tower is boasting a new glow.

A neon sign of the school's logo was recently installed at the top of the east and west sides of Wilder Tower, the tallest building on the U of M's campus.

The logos were illuminated for the first time on Dec. 17th, the same day of the university's 100th fall graduation.

“The new signage provides identity and visibility and serves as an identifier for the University District,” said Phillip Poteet, assistant vice president for the U of M's campus planning and development.

The signs will be back-lit with low-voltage, white LED lights and activated by photo cell from dusk until dawn.

The installation is a part of a larger project to make the U of M campus more navigable through updated signage. Wilder Tower is located near the intersection of Patterson and Walker.

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