Local Nonprofit Competes To Get Shoe On Walmart’s Shelves




Local nonprofit, SoGiv, has submitted its Global Awareness shoe into Walmart’s 2013 “Get on the Shelf” contest. The contest allows entrepreneurs around the country to submit their products for a chance to be sold on Walmart’s website and potentially have them sold in select stores.

SoGiv's "Global Awareness" shoe is a black athletic sneaker with streaks of red and a gray SoGiv logo, which has the seven continents embedded in it.

"Should we win, not only would it be a good look for Memphis, but it would allow people all over the world to buy that shoe at Walmart.com," said Edward Bogard, founder of SoGiv and designer of the shoe. "A lot of people don’t know that it’s not camouflage [but] all seven continents on the shoe. It helps kids learn their seven continents a little bit faster. It’s more than a fashion statement."

People can vote for SoGiv's Global Awareness shoe once a day up until Sept. 2nd here. A portion of the proceeds from every shoe purchased will go to one of 16 different charities and causes that SoGiv supports. These include HIV/AIDS, obesity, cancer, mental illness, and homelessness.

Bogard, a philanthropic designer, founded SoGiv in 2009 with the mission to raise global awareness and proceeds for worthy causes in the Mid-South and around the world.

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