by Chris Davis
What do you get when you cross Jason D. Williams, the piano-pounding madman from Memphis, with a Krystal Burger, the tiny square slider that always tastes best at 2 a.m. after you've had about eleventy beers?
You get a commercial, that's what. And you get weird viral materials like these clips of Jason D. in the studio talking about the time when Jerry Lee Lewis ate 108 Krystal Burgers. But Williams won't actually be pitching any of the fast food restaurant's famous mini-meals. When the spots start airing on June 1st, he'll be the face, voice, and blazing fingers behind Krystal's Big Angus Five Buck Meal deal. True story.
The commercials are slated to air in Mississippi, Tennessee, Kentucky, Alabama, Florida, Georgia, and in parts of Texas and North Carolina.