Spin on Spin
This just in from our "does that word you're using really mean what you think it means?" department. In a recent "Inside the Newsroom" column titled "Accentuate the local positives," Commercial Appeal editor Chris Peck stated in plain, unvarnished terms that in these glum and troubled times, news sources must eschew the urge to put on a happy face and report what's "really going on."
"This isn't a time for sugarcoating, BS or spin," he wrote. So what is the CA editor going to do? Will he highlight superficial details of a story in order to "accentuate" or "give prominence" to a select set of positives? Or will he report what's "really going on"?
Peck helpfully illustrated his point by referencing headlines related to the hiring freeze and the jet parking going on at FedEx, in the wake of a second-quarter earnings dip.
"Despite these troubles and headlines, Memphis International Airport remains the biggest cargo airport in the world," Peck writes.
Christian-themed news outlet OneNewsNow uses a computer program to accentuate the Christianness of standard wire-service content by automatically replacing the word "gay" with the word "homosexual," with hilarious results. To wit: "Memphis Grizzlies backers hit the hay hoping that Kevin Love would open things up for Rudy Homosexual in the frontcourt." Amen, hallelujah, and boom-chicka-bow-wow!
John Griffin, Spike TV's vice president of programming and acquisitions, recently announced the arrival of a new pornographic-sounding police show featuring real Shelby County cops who, according to Griffin, "will speak directly" to Spike TV's hyper-masculine audience. The show's title: "Real Vice Cops Uncut." How many inches, we wonder?