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Twits & Tweets

The Commercial Appeal reports that Ketchum, a national public relations firm, has apologized after one of its employees gave Memphis-based FedEx employees an expert example in how not to use social networking media.

Last week, while training FedEx employees in the finer points of social networking — such as the difference between LOL and ROTFLMAO — Ketchum employee James Andrews posted a Twitter comment that brought down the wrath of his Memphis-based client.

"True confession," he wrote, "I'm in one of those towns where I scratch my head and say 'I would die if I had to live here!'" Two days later, Andrews apologized for his comment, saying he'd had an emotional response to an "intolerant individual" at his hotel. "The Tweet," he said, "was aimed at the offense not the city of Memphis. Everyone knows that at 140 characters Twitter does not allow for context and therefore my comments were misunderstood." The apology isn't terribly credible since "intolerant jackass at the hotel made me mad" provides all necessary context with over 100 characters to spare.

Wigging Out

According to various news reports, a man "disguised in a wig" forced his way into a classroom at LeMoyne-Owen College and robbed students at gunpoint. Although one suspect is currently in custody, Tyler Perry, famous for putting on a wig in order to take people's money, remains at large.

Dis & Dat

Dale Earnhardt Jr. wasn't at all flattered when Memphis Motorsports Park offered him a lifetime supply of his favorite Rendezvous ribs if he'd come to town for a race. Earnhardt responded by saying that he might be interested if the Memphis raceway would ante up "a little more than just ribs." He described the offer as "some ridiculous deal ... to try to get people to buy tickets," adding, "I don't want to sound like a jerk." Of course, by then it was too late.

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