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HANG-UPS AND DOWNS

HANG-UPS AND DOWNS

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Some telemarketers are thrilled with the new no-call legislation prohibiting phone-sales specialists from calling people who do not wish to be called. It means salespersons are less likely to waste time placing calls to households that are not interested in talking to tele-marketers. Makes good sense. But others in the biz are downright perturbed by the situation. Take Memphis own Jim Glidewell, whose tele-marketing business was ruined when Tennessee passed its own no-call legislation. Glidewell s re cent comments to WMC-TV5 suggest that the new law will ruin the industry. Just like the telemarketers ruined that once-fine institution known as dinner.

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