The premiere is part of a weekend of events surrounding the Sam's Town 250 NASCAR race at the Memphis Motorsports Park.
Collier & Co. is an action-adventure film about a race-car driver who wants to retire and start his own used-car lot.
The premiere event starts at 7 p.m. For tickets, call 876-FILM.
In addition, as part of the race's Fan Fest at Sams Town Tunica on October 26th, Schneider will auction off the chance to ride with him in the General Lee on the NASCAR oval at Memphis on race morning, October 28th. Proceeds from the auction go to St. Jude.