Letter from the Editor

| February 10, 2011

"Hot" is a word that gets tossed around a lot these days. In Memphis, it's used to describe most days between May and September, often with an additional descriptor or two, as in, "It's really frickin' hot out there!" It's also used as indicator of spiciness, as in hot sauce.

Hot really gets a workout in the media, where it's often used as a synonym for "popular" — as in a hot new "app" or a hot band. And, of course, hot is another way to say someone is sexy or good-looking. As in, "Justin Bieber is really hot." As in "hotties."

A few years back, we were looking for a theme for the Flyer's Valentines Day edition. Senior editor Mary Cashiola, who now works at city hall, came up with the idea of doing a "Hotties" issue, wherein we'd profile a bunch of good-looking, er, hot Memphians. We all sort of scoffed initially and made noises about how it was kind of shallow, but then we thought, Why not? We can't be all serious all the time. Let's have some fun with it.

It's since become something of an annual guilty pleasure and one of our most popular issues. We start getting unsolicited "nominees" in the fall, and once we begin asking for suggestions via social media in January, we are inundated with photos of, well, hot-looking people.

This year has been no different in that respect, but we are doing something in 2011 that we think will elevate the Hotties issue to something more meaningful. The Flyer is partnering with Big Brothers and Big Sisters of Memphis to raise money for that fine organization via a Hotties contest.

Here's how it works: From February 9th through the 16th, you will be able to vote (as often as you like) for your favorite Memphis Hotties at hotties.memphisflyer.com. Each vote costs $5 and all proceeds go to Big Brothers and Big Sisters.

Then, on February 16th, from 5:30 p.m. to 7:30 p.m., we'll be hosting a Hotties party at Minglewood, where the winners will be announced. We'll have free food, special drink deals, and music, and the $10 cover charge will also go entirely to Big Brothers and Big Sisters.

We hope you enjoy the issue, and we hope you'll help us make our annual "guilty pleasure" a little less guilt-inducing by joining with us to support a great cause. See you at Minglewood.

Bruce VanWyngarden


Comments (6)

Showing 1-6 of 6

I don't want to suggest that ageism was at play, but with all the good-looking folks in this town of a "certain age," surely the contest could have included at least one candidate over 40. I can think of several who would put any of the ones who made the cut to shame in the "hotness" department.

Posted by M_Awesomeberg on 02/10/2011 at 2:43 PM

Marty, just fyi: Hotties complaints so far, via email and twitter: Too fat, too ugly, too young, not enough plus sizes, too many minorities, too many gays, not hot, too many men, etc.
Hotness is in the eye of the beholder, obviously. Or as one Twitter wag suggested: The basic complaint seems to be, They don't look enough like me.

We do our best, is all I can say. And these folks have the courage to put themselves out there, for which I am quite grateful. I think they're all beautiful.

Posted by BruceVanWyngarden on 02/10/2011 at 3:02 PM

Y'all left me out. Again.

Posted by Jeff on 02/11/2011 at 11:18 AM

OK, but as if to prove my point, it's no accident that the voters in the Flyer's contest seem to be saying that, despite all those 20-somethings up for consideration, the one pushing 40 is the hottest. I'm just sayin'.

This reminds me that one of the most popular issues of Playboy magazine, ever, was the one that featured Vicki LaMotta (Jake's widow), who was 51 at the time, or that the term MILF has become such an accepted part of the lexicon.

Posted by M_Awesomeberg on 02/11/2011 at 12:11 PM

Accepted? I don't think so. See example below:

"Hey Mom, check out that MILF. She's awesome."

Posted by Jeff on 02/11/2011 at 2:42 PM

I'm approaching the age where the MILFs are becoming too young; it's the GILFs that pique my interest these days.

Posted by Packrat on 02/11/2011 at 3:01 PM
Showing 1-6 of 6

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