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PEOPLE REALLY DO READ FREE WEEKLIES

PEOPLE REALLY DO READ FREE WEEKLIES

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That was the headline for the Summer 2001 issue of Proofsheet, the journal of the Southeastern Advertising Publisher s Association, and, boy, are we relieved to hear it. It seems that Elaine A. Mueller, publisher of The Town Tooter, took advantage of Free Paper Week (March 18-24), which we didn t even know existed, to do a little research. Until she published her findings the Fly-team assumed that our readership -- well, of this column, anyway -- was composed entirely of raccoons, livestock, and a handful of rather precocious dogs. Thanks, Elaine, and thanks to The Town Tooter.

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