The Commercial Appeal's Jody Callahan has a bone to pick with the AP style guide. In a recent article the tenacious reporter bemoaned the horrible fact that you can write about big time cities such as Chicago, New York and Los Angeles without having to remind readers what state these cities are in while, "In the eyes of the national media, it's not 'Memphis,' It's 'Memphis, Tenn.' Isn't that a bit insulting?" the furious Callahan asks. At no point does he mention a cause Fly on the Wall has championed for years -- one that would fulfill the writer1s every mononomic desire: Change our city's name from Memphis to Cher. Mission accomplished.