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WWF NOT RULING OUT WITHDRAWAL FROM XFL

WWF NOT RULING OUT WITHDRAWAL FROM XFL

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According the New York Post, Linda McMahon, CEO of the World Wrestling Federation Entertainment group and wife of WWF and XFL founder Vince McMahon did not rule out the WWFE baling on the league it started after just one season. According to Ms. McMahon, the investors are “are committed through this first season, [but we're] taking a look at it on a week-by-week basis. I think we have to evaluate the viability of the product in the marketplace." McMahon was speaking to a media investment conference in Florida. McMahon seemed to back off her remarks, issuing the following statement late yesterday on the WWF.com Website: "While World Wrestling Federation Entertainment continues to evaluate the XFL on a weekly basis, we stand committed to our long-term goal of making the XFL a viable brand of alternative football." NBC has declined comment on this announcement though the network has publicly supported the league, despite continually declining ratings. The XFL’s inaugural game scored 10.5 Nielsen rating, twice what the league had hoped for. But ratings fell to 4.6 in the second week, to 3.8 the third week, to 2.8 the fourth, and to 2.6 last Saturday. NBC and the WWF promised advertisers an average of 4.5. After five games, the average is 4.86. No advertisers have dropped out from the league other than Honda, which did so on the basis of content. NBC has, however, offered free advertising to make up for poor ratings the last three weeks.

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