“We’ve been tricked this whole time thinking we’re eating true local produce,” says Goldie Locke, a 54-year-old Midtown resident and regular farmers market patron. “When they said the tomatoes I've been buying came from Fayette County, I almost threw up right then and there.”
The issue has lead to a new movement from Midtown consumers demanding a specialized “38104 label” be applied to produce and foods that have originated from the area.
“My husband and I were eating a steak we thought was locally grown," Locke continued. "And I asked if he'd ever even seen a cow in our part of town.
"That’s what got us wondering,” she said with a trembling voice as a group of vegan onlookers grimaced behind her.
A representative of the farmers market, who wished to remain anonymous, went on record saying it is difficult to keep track of a product's origin. "We did have a '901' label a few years ago that was successful but then The Southaven Squash Scandal of 2011 kinda ruined that."
Farmer and life-long Midtowner, Moe Santo, likes the idea of local labeling. "We're always having to chase off these rascals from Mississippi, Arkansas, and those fancy-pants Eastern-ers. Go sell your got-dang melons at the truck stop and leave us alone!" Mr. Santo then grabbed a rake and shoo-ed away an SUV with a Germantown Red Devils bumper sticker on it that was attempting to pull into the parking lot.
As of this report, the only “38104 label" approved items for sale at the farmers market were a one pound bag of okra, a small bundle of catnip, and 3000 handmade candles.