Last week in Las Vegas, Justin Timberlake announced that 901 Silver Tequila was launching a search for the Executive Vice President of Big Ideas.
The concept behind the contest is explained in this video. The video is probably NSFW due mostly to language. (I would go into details, but there are two words said during the video that will never, ever appear on this food blog.)
From the 901 press release:
To apply for the job as the Executive Vice President of Big Ideas for 901 Silver Tequila, applicants are asked to submit their big idea for 901 Silver and a photo or video to support their concept via www.901.com. The applicant selected as Executive Vice President of Big Ideas will receive a VIP trip to Las Vegas, including roundtrip airfare for two, hotel stay, two tickets to the Justin and friends concert, and VIP access to any and every party, an annual salary of $0 with a one time bonus of $25,000, the opportunity to get coffee for the other 901 employees and of course, bragging rights about being the Executive Vice President of Big Ideas for 901 Silver Tequila.