In their first year to compete, D'bo's won first place in the "Creative Sweet" category.
The National Buffalo Wing Festival, an invitational in Buffalo, New York, draws around 30 restaurants to compete in seven sauce categories. (There are several amateur contests as well.)
This year's festival, its 10th, drew 77,000 attendees.
"It is the big thing for the wing industry," says Boyd.
D'bo's winning entry is not a sauce, nor is it sweet. It's the dry rub for their seasoned wings. The rub was originally created for kids as an alternative to D'bo's hot sauce.
Boyd says his seasoned wings are now D'bo's second-best seller after the hot wings.
So what's so special about the seasoned wings?
"Just come in," Boyd says. "It's too good to tell. You have to try them."