Justin Timberlake's Silver 901 Tequila label, launched in 2009, has been rebranded as Sauza 901.
Timberlake entered into a partnership with Beam Inc. earlier this year.
Sauza tequila is just one of the entities under the Beam Inc. umbrella, which includes Jim Beam Bourbon, Maker's Mark Bourbon, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC, and DeKuyper Cordials.
What that means to you and me is a considerable savings. In 2009, a bottle of Silver 901 was sold for about $50. Sauza 901 is $29.99 for a 750ml bottle.
About that Memphis Mule cocktail. The Sauza 901 folks shared with me and I'm sharing with you. It seems simple enough ...
1 part Sauza® 901® Tequila
2 parts Ginger Beer
Juice of ½ lime
Build over ice, garnish with fresh wedge of lime.