Jack Daniel's Tennessee Fire




In April, Jack Daniel's will introduce its Tennessee Fire, a cinnamon whiskey, to three test markets, Tennessee (of course!), Pennsylvania, and Oregon.

Tennessee Fire is the latest to grab for a share of the FireBall market. Canadian Mist introduced a cinnamon whiskey last year.

The whiskey is 70 proof and will cost between $22 and $23, comparable to Tennessee Honey, Jack Daniel's other flavored whiskey.

The company sent a sample bottle with the suggestion that it be served chilled. I'm no FireBall fan, but Tennessee Fire is quite good, and tastes just like Red Hots candy. Coworkers who tried it with me agreed that they liked it better than FireBall.

According to a rep, Pennsylvania and Oregon were chosen for the Tennessee Fire's market tests because they "successful control states." No timeframe was given for how long the market test will take place.

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