About that Sammy Hagar's Red Rocker Bar & Grill




According to Southland Gaming and Racing president and general manager Troy Keeping, Sammy Hagar's Red Rocker Bar & Grill is just one element of $30-million-plus in improvements. There will also be work done on the exterior of the building, valet parking will be added, and the gaming space will be expanded.

Results from a survey led to the Red Rocker.

"We let our guests tell us what they want," he says, and what they wanted was a sports bar.

"When we were creating our concept, we kept coming back to rock-and-roll," says Keeping.

Southland's parent company Delaware North Companies Gaming & Entertainment already had a relationship with Hagar, who has lent his name to Cabo Wabo Cantina and Sammy's Beach Bar & Grills, as well as Cabo Wabo premium tequila and Sammy's Beach Bar rum.

"Let me give you the tagline," says Keeping. "It's a sports bar that rocks!"

The decor will include 55 TVs in a nod to Hagar's hit "I Can't Drive 55." There will be a shuffleboard and dart boards. There will be lots of red accents.

The menu features bar food with a twist — a meatloaf cupcake, a three-meat burger topped in sweet onion jam. There will be a beer tap that will keep beer at 29 degrees, colder than your average tap.

Keeping says that when the news about the Red Rocker was released about 6 weeks ago, his phone blew up. People asked him for tickets. Tickets to a sports bar!

Red Rocker is set to open sometime around the end of the year.

Says Keeping, "There's a lot of excitement around the brand, which tells me we're really going to have a winner."

Keep the Flyer Free!

Always independent, always free (never a paywall),
the Memphis Flyer is your source for the best in local news and information.

Now we want to expand and enhance our work.
That's why we're asking you to join us as a Frequent Flyer member.

You'll get membership perks (find out more about those here) and help us continue to deliver the independent journalism you've come to expect.

Comments (3)

Showing 1-3 of 3

Add a comment

Add a comment