Pink Diva Cupcakery Opening New Location


Last Sunday, Cassi Conyers of Pink Diva Cupcakery invited friends and customers to the DeJaVu on Florida. She was going to make an announcement. 

Only the DeJaVu on Florida is no longer a DeJaVu. It's the future site of Pink Diva Cupcakery. 


But, let's back up a bit ... 

Conyers, who had been operating the vegan cupcake bakery out of Midtown Crossing Grill, says she had recently been approached by someone about opening a place in Collierville. Some friends weren't too supportive of the move, but she loved the space. Her mind was reeling. 

She made a decision ... to eat tacos. 

She went to the DeJaVu on South Main to get the tacos and was approached by Chef Gary Williams, who asked what was going on. She told him about the place in Collierville. According to Conyers, Williams said, "I'll just give you [the place on] Florida Street. I believe in you. I'm going to give you a chance." 

So now, Conyers has been busy with getting the place in shape (painting pink over the purple, among the tasks). She hopes to be open by mid-August. 


The space still has all the DeJaVu cooking equipment, which includes a deep fryer. She plans on having donuts on Saturday.

She also plans to take advantage of the DeJaVu buffet set-up by offering vegan items for dinner and lunch.  

Those who can't wait until August for their Pink Diva cupcake fix can get them at the Cash Saver on Madison. 


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