Alchemy Owner Takes Over Sports Junction


According to Tony Westmoreland, it was a deal too good to pass up. 

Westmoreland, who owns Alchemy with other partners, has taken over ownership of Sports Junction — starting tomorrow. A new name, he says, will be announced in 45 to 60 days. 

According to Westmoreland, he worked with the Sports Junction owner as a consultant about a year ago. He had recently checked in with the owner who told him he was increasingly busy with other projects … and one thing led to another. 

The hookahs and cigars will be going, Westmoreland says. There will be a new emphasis on draft beer, and the menu will be brought up a notch. He plans to add a patio to the front sometime in the spring. 

With the zoo and Levitt Shell across the street in mind, they'll be going for a more family vibe. And, they plan to pay respect to the old Hi-Tone by having music and comedy shows. 

Those 30 TVs and five projection screens? "They're there," says Westmoreland. "We're going to use them." 

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