Shipt Launching June 1st


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, an app-based grocery delivery service will launch in Memphis June 1st.

Shipt will deliver from Krogers initially and hopes to add other stores later. Subscription to the service is $99 a year, with free delivery of orders over $35.

Right now, they are offering a special $49 membership deal for those who sign up before June 1st.

Shipt is a Birmingham, Al, based company currently in 40-plus cities. Julie Coop, a rep with Shipt says the company is always looking to expand. They determine which cities would make a good fit through member feedback. She says the Shipt customer is "time-starved," busy.

Shipt was originally supposed to launch in Memphis last winter, but, according to Coop, the timing, between Thanksgiving and Christmas, was bad. But she says, the company made a commitment to Memphis.

Coop says the key to Shipt's success is its shoppers. Shoppers must be food-savvy and have the availability. Deliveries are done within an hour of ordering.

Customers select what they want through the app and can leave specific instructions as far as brands or if they want green bananas. They then schedule a time for delivery. A shopper can let customers know if a product is out or ask for more information through the app. The shoppers' training and the use of UPC scanners leaves little room for error, says Coop.

Shipt will deliver throughout the city, reaching some 400,000 potential households. And one final think to note, Shipt cannot deliver beer or wine or prescriptions or tobacco. Coop says Tennessee law doesn't allow it.


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