Instacart Enters the Market

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Instacart
, a grocery delivery service, officially enters the Memphis market tomorrow, August 8th.

Customers download an app and place their order, receiving their delivery in as little as an hour.

What sets Instacart apart is that it delivers from a multitude stores, including Costco, Whole Foods, Kroger, CVS, and Petco. Customers also have two options in delivery payment: $5.99 per delivery of a $35 order, or a subscription at $149, which waives all delivery fees.

That latter option, says area manager Jenn O’Shaughnessy, is particularly handy for those who place multiple orders.

Instacart was founded in 2012 in San Francisco, with a single vendor. They've since grown to 100 markets with 75 retailers signed up.

O'Shaughnessy says that the company decides on where to plant the flag next from the number of requests they receive per zip code.

Instacart shoppers work on a shift rather than by demand like other services. They are taught via app on how to pick produce, etc. About 100 will be hired to serve the area.

One cool thing about Instacart, says O'Shaughnessy, is that folks who are not members of Costco get the benefits of a membership via their Instacart shopper.

Instacart will delivery to 31 zip codes around the city, from the Graceland area to Arlington to many points in between.

Through September 24th, Instarcart is offering a special deal for first-time customers, $20 off a delivery of $35 or more, with free delivery.




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