Philipp von Holtzendorff-Fehling says he would often see people leave the Crosstown Concourse and return with big bags of food. (Those bags were not, by the way, from Mama Gaia.) He's seeing those same folks lining up at his newest investment Saucy Chicken.
Opening Saucy Chicken was simply a matter of giving the people what they want, not a 180 turn on healthy eating principles.
As von Holtzendorff-Fehling explains, Mama Gaia's organic ingredients were expensive, which made the meals pricy. Chicken, even locally sourced, antibiotic-free chicken is cheaper. Hence, Saucy Chicken was able to offer bigger plates of food for cheaper prices.
"If people are happy, then I'm happy," he says.
von Holtzendorff-Fehling says he had little to do with the concept — just that he wanted something unique that would fit the Crosstown vibe.
He brushes off the lack of transparency regarding the other investors, saying it's not all that unusual.
Ultimately, he says, “Mama Gaia is my passion and a business. Saucy Chicken is not a passion, it’s a business for me."