Memphis Made Brewing Co. releases its new American honey wheat ale, 3:30 on a Wednesday, at an event at the Cooper-Young brewery Saturday, August 31st, at 3:30 p.m.
The new brew, Ashby says, is named after the city’s emergency sirens, which are tested weekly at noon, on Saturdays and, more importantly, on Wednesday afternoons at 3:30 p.m.
“It’s just a little Memphis thing,” Ashby says.
Memphis Made’s newest creation will come in three flavors — the original 3:30-style brew from the MEM event, as well as two fruit-accented versions in peach and raspberry. “Wheat beers are pretty good receptors for fruit flavors,” Ashby explains.
For their new, drinkable Memphis thing, the brewery has partnered with two stalwarts of the Memphis music scene: Goner Records and Unapologetic. Both the Cooper-Young-based record store/label and the hip-hop art collective have designed labels for the cans. Unapologetic designed the label for the peach can, with Goner taking on duties for the raspberry version. The can designs have yet to be unveiled, but one can’t help but wonder if Unapologetic artist A Weirdo From Memphis’ iconic pink bunny ears and red contact lenses will make an appearance.
DJs from Goner and Unapologetic will spin records at the release celebration. For those who want to take a taste of 3:30 on a Wednesday home, the beer will be on draft and available in six-packs, to-go. Though the wheat ale has been canned, Ashby warns, “This is a very limited run.”
3:30 on a Wednesday release at Memphis Made Brewing Co. on Saturday, August 31st, 3:30 p.m.