"If you wouldn't eat your dog, why eat a pig?"
That's the question addressed to kids on a billboard that went up over the weekend along eastbound Interstate 40 in West Memphis. People for the Ethical Treatment of Animals (PETA) purchased the billboard space, which is situated near mile marker 268 and can be seen by travelers heading into Memphis. The billboard will remain in place for four weeks.
From PETA's news release on billboard's installation: "Pigs and dogs have a great deal in common: They are both are sensitive and intelligent animals who, in their natural surroundings, are social and playful. And pigs have been shown to enjoy listening to music, playing with soccer balls, and even playing video games.
"But on factory farms, workers cut off piglets' tails and castrate male pigs without using painkillers. Eventually, they are crammed into transport trucks for a terrifying journey to the slaughterhouse. Sows used for breeding are confined for their entire lives to metal crates so small that they can't turn around."