The bike-share system coming to Memphis this spring announced Wednesday that Sara Studdard will serve as the nonprofit’s first community engagement and marketing director.
Studdard previously worked as the Explore Bike Share project manager within DCA, a communications consulting firm, driving the bike share effort in Memphis.
Now, her main role with the nonprofit will be to support its executive director with program development, community outreach, marketing, sponsorship, and workplace culture.
“Every day, multiple times a day, I am struck by how powerful bike share will be for the city of Memphis and our residents,” said Studdard. “My participation over the years with Explore Bike Share has been a personal and professional privilege, and I couldn’t be more grateful to continue representing this transformational asset for every Memphian.”
Before serving as Explore Bike Share’s on-the-ground representative at DCA for three
years, Studdard did marketing and community engagement work for projects like the Broad Avenue Arts District redevelopment.
She’s also spoken at conferences about transportation equity and authentic community
engagement models. Some of her work has been highlighted in national publications such as Better Bike Share Partnership and Bike Fixation.
Trey Moore, the nonprofit’s inaugural executive director said Studdard’s experience and expertise are why Explore Bike Share’s strategy “stands as the model” for other bike-share systems nationwide.
“She holds knowledge from daily operations to the international transit landscape, and her extensive partner and programming development is second-to-none for our mission and momentum,” he said.
Studdard is looking to hire a team, beginning with a community engagement manager. The application for the position will be open beginning Tuesday, Jan. 16 until the end of the month.