Explore Bike Share to Launch Community Ambassador Program


  • Explore Bike Share

Explore Bike Share (EBS) announced Thursday that a new program designed to both promote bike sharing, as well as “recognize and celebrate” local influencers, professionals, and community leaders in Memphis will launch next month.

The Memphis Pathfinders program will be comprised of 30 local community and business leaders who “represent the future of Memphis community engagement and business leadership.”

In addition to receiving professional development and networking opportunities with leaders in various fields, the group will be tasked with spreading awareness about EBS and advancing its mission of mobility and equity.

“This program is designed to recognize achievement and provide additional tools and networking to those with the talent, ability, and desire to move our city forward,” Trey Moore, EBS executive director, said. “These exemplary individuals will come together frequently during Pathfinder programming including lunches, tours, and bike rides to share ideas on how to further Explore Bike Share’s mission of mobility and equity, creating a unified and interconnected Memphis.”

The group will serve as ambassadors of EBS, by encouraging membership purchases, as well as helping secure donations and sponsorships. The ambassadors will also organize community bike rides, bike education classes, and other programming that promotes bike sharing.

“The Pathfinders program offers a tremendous opportunity for personal, professional and civic growth,” Kevin Woods, Memphis market president for BlueCross BlueShield of Tennessee and corporate chair of Pathfinders, said. “BlueCross is proud to sponsor Explore Bike Share based on our shared vision for Memphis’s wellbeing, and I’m proud to support these new ambassadors as they carry that vision deeper into the community.”

In order to become a Pathfinder, individuals must submit an application or be nominated by their employer, nonprofit, or volunteer organization. The Pathfinder selection committee can also nominate candidates.

Applicants must live in Memphis or West Memphis and be active in at least one civic cause and show “impeccable leadership qualities.”

Nominations and applications are due by Wednesday, Aug. 1st, and selected participants will be announced later that month. The program will run from late August until November, ending with a community event to celebrate the Pathfinders’ achievements.

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