Scrubbing Beaches or Brand Image?


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BP is buying Google and Yahoo search results to put a positive spin on the Gulf disaster.

Google "oil spill" and this comes up:


A Yahoo search (Yahooing?) gets you this:


Seems pretty harmless right? Except...

According to Kevin Ryan, the CEO of California-based Motivity Marketing, research shows that most people can't tell the difference between a paid result pages, like the ones BP have, and actual news pages.

Oh. Well, shit.

I'm not even sure where to start with this one. That some people don't know how search results work? That BP still hasn't stopped the leak, yet continues in their attempts to shine us on?

Just fix the damned thing, then we can talk about whether anyone in this country will ever buy your gas again.

11:35a Update: ORLY?

(full version)

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