Stock&Belle and Salon 387 - Boutique Peek



Now open on South Main is the newest store concept by CrazyBeautiful owner Eryka Smith and Chad West reflective of their partnership and love for style beyond clothing.

“His. Hers. Home. Hair.” – Chad’s latest idea for the Stock&Belle tagline. The two-story building at 387 South Main houses men’s and women’s clothing, shoes, and accessories; furniture, lighting, and home goods; and a salon and barber. 



“Most everything you can touch is for sale,” says Chad. This even includes the lounge furniture and stools in Salon 387’s waiting area. Salon 387, owned by Elaine Clayton, occupies the second floor, which is accessed by a spiral staircase. 

They also feature art and gfits from local artists such as getarchd and Kyle Taylor. Also self-described as a lifestyle store and urban general store, Stock&Belle has a section for fresh-cut flowers and will stock general grocery items such as fresh produce in the near future.


You may remember this building as the space CrazyBeautiful staged for its holiday pop-up event last year, though the renovation for Stock&Belle has transformed the interiors to have its own distinct character. Through Chad’s design lead and sensibility for material and detail, the interiors feels as crafted as the furniture they carry.

Go visit them today. Here is a look into the new space. Click on the slideshow below to see more images.

Hours: Monday through Saturday, 10 am to 7pm.
Follow them on Instagram:

Salon 387
For appointments: 901-288-6208

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