Last week The Shops of Saddle Creek welcomed its newest store Soft Surroundings, a multichannel retailer based out of St. Louis that began as a catalog company in 1999. As the brand's name alludes, the merchandise focuses on softness from the clothes that touch your skin to the sheets on your bed, with fabrics they rate by softness. It was natural that they soon became a brick and mortar shop so that the shopping experience became tactile and the comfort of the materials could be conveyed firsthand.
Entering the store, a luxurious bedroom surrounded by softly lit curtains reads as clearly as their entry signage "Soft Surroundings." A array of women's apparel from casual wear to holiday party line the walls. Mixed in are pieces of French-inspired furniture and gifts for kids and jewelry. Towards the back is one of the key unique offerings - a beauty and make-up consultation space with staff always on hand. Products are curated skincare and make-up lines that are quality tested. They also offer perfumes and scents only found at Soft Surroundings.
The styles they offer do appeal more to middle-aged women but they also offer items that appeal to younger women. Particularly for this fall and winter, there were faux fur lined jackets, chunky scarves, knit hats, and dramatic jewelry.
Soft Surroundings is located in Saddle Creek North next to Teavana and near the Apple Store. See the slideshow below for more photos.