South Main

Tuesday, May 29, 2012

Street Style: Trolley Tour

Posted By on Tue, May 29, 2012 at 10:06 AM

While downtown Memphis was crawling with the undead for the Sixth Annual Memphis Zombie Massacre last Friday, we found some lively style-ites milling about South Main for the May Trolley Tour.

We spotted Kimberly at Abby Shoaf's art exhibition at the Russian Cultural Center. Kimberly is currently getting her masters at the Memphis Theological Seminary. "I guess I would describe my style as 'creative.' Things don't need to match, but they do need to have a flow," she said. And with Nine West shoes, Express shorts, and an Old Navy top, she added, "You don't have to spend a lot to look like you have a lot. That's the whole creative part."

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Thursday, May 3, 2012

Street Style: Bluff City Coffee

Posted By on Thu, May 3, 2012 at 8:44 AM

On our way to get a morning coffee fix, we ran into Heather from The American Institute of Architects in Memphis. She looked too adorable for us not to stop and ask about her outfit.

Her dress is from Hoot + Louise, which she paired with these t-strap shoes with triangle heels:
And styled with a bracelet by one of the artists at the National Ornamental Metal Museum:
Heather describes her style as "comfortable and classic." Would that we all looked so good in the pursuit of comfort!

Tuesday, March 20, 2012

Boutique Peek: Everleah's

Posted By on Tue, Mar 20, 2012 at 2:49 PM

South Main is a burgeoning hotspot for boutiques, which is why you may have missed the opening of Everleah's a few months ago. Today, while out enjoying this fine first day of spring, I spotted the lovely Peyton, who ushered me in for a quick tour.

Before we head in, a word about those shoes: Peyton was wearing a pair of Kimchi Blue Mary Jane wedges I had been eying (but which slipped through my fingers like so many sold-out styles) this past winter at Urban Outfitters. She transitions these suede beauties into spring wear with a mini dress and light sweater. Simple, yes. But also effortlessly stylish.

On to the boutique! Everleah's is owned by none other than Cynthia Grawemeyer, co-owner of Rizzo's Diner around the corner and the soon to come Grawemeyer's Deli next door.

One of the things you'll notice about Everleah's is how affordable their clothes are. "Nothing over $100," Peyton tells me, and their Facebook page says the same. Chelsea Crew — one of my favorite brands of trendy shoes within my price range — lines the shelves. (The even better news? Everleah's has its stock of Chelsea Crew's winter line on sale.)


I also spied this dapper short and blazer set and a pretty lace number just in time for warmer Trolley Nights on South Main.

So what began as a painful reminder of a pair of shoes I never bought at Urban Outfitters became the discovery of a local alternative to the U.O. monopoly. Welcome to the neighborhood, Everleah's.

Everleah's at Station Square, 524 S. Main, 575-9090

Wednesday, February 15, 2012

Boutique Peek: Hoot + Louise (Part Two)

Posted By on Wed, Feb 15, 2012 at 3:15 PM

Yesterday we gave you a small sample of what Hoot and Louise has going on. Today we'll show a little more of the tasty togs you can pick up next time you're in the neighborhood. Hoot and Louise owner Anna Avant and Le Saispas Vintage owner Kristen Irène Young teamed up to showcase some of their favorite outfits from the racks. Check out the slideshow for a closer look.

One of our favorite items is this pair of Super Jeepers sneakers from Sears circa 1960. Kristin hypothesizes these were a response to the popularity of Keds' classic sneakers. But with a name like Super Jeepers, Sears is clearly the winner here. Would you rather wear shoes called "Keds" or shoes called "Super Jeepers"? That's what we thought.
Super Jeepers
  • Super Jeepers

We also appreciate this label from the vintage rack:
  • climax!
We gave this brand 1,000 points for subtlety, but Kristin assured us that Climax had its ahem, climax, once — perhaps even in a photo shoot with Fleetwood Mac? We will confirm with Stevie and report back.

And last but not least, we'd like to thank little Finch, the resident stylist at Hoot and Louise. He graciously showed us how to wield his killer "Blue Steel" pose before retiring for an afternoon nap.

Annas son Finch shows us some tricks of the modeling trade.
  • Anna's son Finch shows us some tricks of the modeling trade.

Special thanks to Kristin and Anna, models Rowan and Jared, and the lovely staff and patrons at the Arcade.

Hoot + Louise, 109 G.E. Patterson, 746-8683

Tuesday, February 14, 2012

Boutique Peek: Hoot + Louise (Part One)

Posted By on Tue, Feb 14, 2012 at 10:30 AM

We love local boutiques. Sure, we may have hightailed it to Southaven on a recent Sunday morning to get an edge on the other Jason-Wu-crazed Target shoppers, but when it comes down to it, our hearts belong to the unique flair of locally owned stores.

Which is why we're drawing your attention to one of our favorite things about South Main: A collection of stylish boutiques has popped up in this historic district over the last few years, and Hoot and Louise, a vendor of both vintage and contemporary items, is a true delight among them.
Owned by Anna Avant, the sweetly furnished store has also recently been home to vintage pop-up shop, Le Saispas, which resides in the back half of the building. Kristin Irène Young, the keen eye behind Le Saispas, spends considerable time scouring the Mid-South's vintage, thrift, and antique stores for roses among thorns.
We spent last Sunday with Anna and Kristin, playing dress up and reveling in the joys of vintage classics with contemporary appeal. Check back in tomorrow for a full report on the treasures we found...

Hoot + Louise, 109 G.E. Patterson, 746-8683

Tuesday, September 28, 2010

Give a Hoot (+ Louise)

Posted By on Tue, Sep 28, 2010 at 8:30 AM

  • all photos Halley Johnson

Vintage clothing store Hoot + Louise had their grand opening at last Friday night's trolley tour on South Main.

Anna Avant, the store’s owner, says her inspiration (and the name!) comes from her grandmother, as evidenced by this adorable photograph sitting on the checkout counter.


In terms of clothing, Hoot + Louise offers moderately priced vintage, including dresses and shirts…


…and beautiful belts.


The store also stocks new clothing from designers Avant handpicked. There are some beautiful pieces hand-printed with scissors and birdcages.


They also have clothes and accessories for babies, as well as a section of cute trinkets and teacups.


Check out Hoot + Louise at their new home on G.E. Patterson, between Delphinium and Cheesecake Corner, and on their Facebook page, where you can find more information and much better photographs than these.

Also during Friday’s trolley tour was a convention of sorts for enthusiasts of, a site where artists can set up shop to sell handmade wares.

Many of those wares were available to buy at the Robinson gallery, where a group of Memphis sellers put their products on display.

These cute ruffle-y necklaces are from FlyingHearts.


These knit necklaces can be found in the Fickle Fiber Diva’s store.


These cute little plates, along with other cute, mostly tiny pottery (my favorites were miniature flower vases), are made by Pleasantview Pottery.


These gorgeous lamps (the iPhone does them no justice) are part of the selection available in Rock Paper Scissors’ shop.


These beautiful earrings are from Katherine Cooke Designs.


And this intricate, lovely wood-etched work is by Michelle Duckworth.


Check out Etsy to support local sellers online, as well as find beautiful handmade and vintage items from across the globe. — by Halley Johnson

Friday, June 25, 2010

Charlotte's Grand Opening Tonight

Posted By on Fri, Jun 25, 2010 at 10:39 AM

If you're at the trolley tour tonight, make sure to stop by Charlotte Ehinger-Schwarz for its grand opening.

I went to a special sneak peek last night and everything looks great.

Owner Sarah Worden moved the jewelry store from its former location in Saddle Creek to South Main because she thinks the "fun, funky, artsy neighborhood ... is a great fit for Charlotte."

Sarah Worden
  • Sarah Worden

Charlotte's defining feature is the ability for quick and easy customization, using different stones, plates, and charms.

"There isn't anyone in the jewelry world doing what designer Wolf-Peter Schwarz is doing," Worden says. "With normal jewelry, to have something done custom, you're looking at a hefty price tag and, potentially, months. Charlotte allows you to customize your jewelry in a matter of minutes.

"You and your girlfriend may have the same ring, but you'll never put together the same combination."

The Tipit base, plus potential options
  • The Tipit base, plus potential options

Before getting involved with Charlotte, Worden worked for the PGA TOUR for six years and did merchandising, tournament operations, and teaching for private clubs. She says the relationships between her customers and her former members is very similar.

But there is one difference:

"No one ever left my golf shop as excited over a golf shirt or golf club as my customers leave Charlotte with a piece of jewelry," she says.

Thursday, June 3, 2010

The Main Event

Posted By on Thu, Jun 3, 2010 at 4:16 PM

As I was coming back from lunch today, I found a cute, new store on South Main: The Main Event Boutique.

They just opened last Friday, and they told me that they would be getting more summer stuff in next week, but they already have lots of dresses and skirts and things.



Tuesday, June 1, 2010

Bianca Gaga

Posted By on Tue, Jun 1, 2010 at 3:07 PM

I am well aware that the below is perhaps the worst photo ever taken.

There's a reason I stick to words and make Justin wingman me all the time. But when I was on South Main last Friday night and ran into Bianca "Gaga" Phillips, I couldn't not take her picture.

Or, as she said, this was the only chance she would ever have to get into Style Sessions because she is anti-fashion.

(I tried to explain to her about fashion and style being a personal thing, but she wasn't having it. Today, however, she is wearing a very cute cat lady tee-shirt.)

Inspired in part by the recent Glee Gaga episode, Bianca went as Zombie Gaga to this year's march, wearing a blond wig with a silver sparkly wig on top. (To complete the Glee theme, I think her boyfriend was dressed as a zombie Kiss member — he was wearing all black with a long, black wig — but that might have just been a happy coincidence.)

The Fame Monster: Zombie Gaga
  • The Fame Monster: Zombie Gaga

To finish out the Gaga, she wore a fairy costume, wrapping the sash around her neck, and what she was calling hand tutus around her wrists.

I had hoped she would do balloon Gaga, but she says she didn't have enough time.

"I was sort of desperate at the last minute," Bianca says. "I hoped the wig and the blue lightning bolt on my face would let people recognize I was Gaga."

Style Unfiltered

Posted By on Tue, Jun 1, 2010 at 3:06 PM

The same night as the zombie march, there was a fashion show at the Warble's The Art of Warble South Main event. (There were also pancakes there.)

I'm sorry I couldn't stay for the fashion show — I had to meet some friends from out of town — because, seeing this, I just had one of those "wow" moments ...


I initially stopped Lauren Glover on the street to ask her where she got this dress, because I wanted one. It's so light and airy. I loved the fluttery, layered skirt, and the back was open and really flattering.

The bodice is diagonal strips sewn together in an interesting pattern. And it's just so white. Despite the obvious pitfalls of getting it dirty, I love white.

And then Lauren told me that her friend Meagan Chaudoin had made it ... out of coffee filters.

COFFEE FILTERS. (I know, go back and look at it again.)

Meagan is a sculpture major at MCA and is currently working on a 30-foot long piece out of coffee filters.

If this dress is any indication, I'm very interested in seeing it.

Tuesday, May 18, 2010

Charlotte Downtown

Posted By on Tue, May 18, 2010 at 10:00 AM

I mentioned this before when I heard it as a whisper, but I got confirmation recently that Charlotte Memphis is moving to Main Street.

The store is currently under construction at 526 S. Main, and they hope to be open at the end of this month. (Maybe they'll be ready to go by trolley night?)


Wednesday, July 15, 2009

Peace and Leggings

Posted By on Wed, Jul 15, 2009 at 8:05 AM


Justin Fox Burks

Nayha Patel's look is a mix of '60s counter-culture and a more current fave — especially with Lindsay Lohan — leggings. It's easy and, I think we may have mentioned how important this is for Memphis in the summer, cool.

"I just got home from work and threw it on," Patel told us. "I didn't want to wear a dress or a skirt."

Heart-Shaped Sunglasses

Posted By on Wed, Jul 15, 2009 at 8:03 AM


Justin Fox Burks

Tara Strong had never paired her American Apparel dress with this belt before, but she says she was inspired after listening to Michael Jackson and dancing around her room.

Her outfit has a lot of great color, but we especially loved her heart-shaped sunglasses. So cute! And her neighbor got them for her at a dollar store, so it sounds like they were a budget-conscious buy, too.


Friday, July 10, 2009

Too Cool For School

Posted By on Fri, Jul 10, 2009 at 8:05 AM


Justin Fox Burks

Nicolette Overton bought her cute two-tiered purple skirt at Urban Outfitters last summer, but hasn't been able to wear it that often.

"I go to school in Boston, and it's a little chillier there," she says.

Her top is also from Urban Outfitters, from one of their up-and-coming designers collections.


Perfectly Paired

Posted By on Fri, Jul 10, 2009 at 8:00 AM


Justin Fox Burks

Abby Christensen's outfit is a perfectly paired mix of things from Delia's and Charlotte Russe, topped off with a cardigan she got in Virginia.

"I like the color," she says of her shorts and matching tee. "I wanted to be comfortable, but I wanted to be cute, also."

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