Johnson & Johnson Scared the Crap Out of Their Customers

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Johnson & Johnson has manufactured first-aid and medical supplies for more than a century. Are their bandages, tape, and cotton swabs really that much better than anyone else's? Hmmm, probably not. So in the 1940s, the company embarked on one of the most astonishing advertising campaigns I've ever seen.

Employing a series of stark magazine ads -- with such morbid headlines as "Never to Dance Again," "Tragedy," and "Loneliness" ...

Read more morbidity at Vance Lauderdale's Memphis magazine blog.

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