MATA Hitches A Ride with Google

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Memphians have longed used Google for finding information, images, and maps. Now, through a collaboration between MATA and Google Transit, they can use it to find local bus routes.

"Google Transit is a trip planning program that Google provides that integrates with their Google map program," says Tim Moreland, a member of the Sustainable Shelby initiative and a planner with the Metropolitan Planning Organization (MPO). "Anytime you get directions on Google maps, you can click to get directions by car, by transit, or by walking, and you can see how long it will take to get there by each way."

MATA had an existing trip planner, but Moreland had heard about Google Transit -- which is available in places such as Denver, Miami, Chicago, Austin, and New York -- and thought it would be good for the city.

"I had used the MATA trip planner, but I really liked the interface of Google Transit. It's much slicker; it's more intuitive," Moreland says.

For more, visit Mary Cashiola's In the Bluff blog.

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