Opera Memphis is looking for 100 people who have never attended an opera before. Participants must be available for Tuesday night performances and agree to see all three shows of Opera Memphis's 2011-12 season. They must also agree to take some surveys and say a few words about their experience on camera both before and after the performance. Sounds a little bit like Survivor: Opera Island, doesn't it?
Anybody interested in this offer can contact Opera Memphis by sending an email here: NAI@operamemphis.org
"[The] Assissi [Foundation] has made it possible for us to have access to a real statistician," says Canty, who describes himself as a "data geek."
"And if somebody went to the opera as part of a field trip when they were in school we're not going to hold that against them," he says. "It might be better to say we're looking for people who have never 'chosen' to go to the opera."
Couples and families with interested teenagers are encouraged to sign up together as long as everybody involved meets the criteria.