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A Mobile Cause

Drag’n and YoLo: chilly treats on-the-go.


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When it comes to ice cream in summertime, Memphians want two things: treats that are readily available and cold enough to beat the heat. Drag'n Frozen Treats and YoLo's mobile Airstream trailer are doing their part to make sure no craving goes unsatisfied.

Sam Dunn, the proprietor and muscle behind Drag'n Frozen Treats, recently left his job tending 401(k)s and pension plans to take to the open road. Local metalsmith Yvonne Bobo helped him build an ice-cream trailer from start to finish, and with the trailer hooked to the back of his bicycle, Dunn is now dragging his frozen treats down the Main Street Mall and around parts of Midtown.

"You can't really get around too well in downtown Memphis from a truck," Dunn says. "So a bike seemed logical to me."

Dunn serves the basics: Klondike bars, Snickers ice-cream bars, and Minute Maid Frozen Lemonade at $2 each. But the coolest menu item is definitely the Bindi orange and lemon sorbets, served inside their respective fruit shells. They're a bit more expensive at $4 each, but Dunn says the Italian sorbet is the product he's most excited about.

Dunn's success so far has varied. He says this year's Beale Street Music Festival was a bust, but a recent trip to the bluff drew in a number of flood spectators.

"I've been out only seven or eight days," Dunn says, "so I'm still figuring out my schedule, and people are still getting used to me being in the area."

He's also working on his physical conditioning. Pulling 150 pounds limits the amount he can work, so he has capped his workweek at five days. Look for him around the Main Street Mall between 11 a.m. and 8 p.m.

Drag'n Frozen Treats (340-7102)

For the first time, YoLo is taking its yogurt to Bonnaroo, serving out of its new Airstream trailer.

"Bonnaroo was actually the inspiration for the YoLomobile in the first place," owner Taylor Berger says. "We knew that we wanted to do festivals, and we saw Bonnaroo as the ultimate festival within a few hundred miles."

To get one of the highly coveted food vendor permits, Berger says they designed the YoLomobile to be distinctive — in an authentic Airstream trailer — and also powerful enough to keep yogurt for hundreds of customers.

"I don't know how many food trucks get in," Berger says. "I just know that a lot of food vendors apply, because you've got a four-day festival with 70,000 to 80,000 people who are all camping. They're a captive audience."

Although YoLo has never taken on an event as big as Bonnaroo, Berger is confident that YoLo will be prepared for the crowds.

"It was an experiment with the Beale Street Music Festival to see how much we would go through," Berger says. "Now we've got a good idea, and I don't think we'll run out. But it's going to be a lot of yogurt."

YoLo, 6 S. Cooper (343-0438);

559 Erin Dr. (683-0190);

102 E. Mulberry, Collierville


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