Visitors to the museum are provided with an MP3 audio guide which contains over 300 minutes of Smithsonian-researched information about the birth of rock and roll and soul music, as well as 100 songs from the different decades of rock and soul music. Since the museum opened in April 2000, it has leased the audio guides and has paid a $1.15 per-usage fee to the supplier. "With over 50,000 guests visiting the museum last year," says John Doyle, the museum's executive director, "audio guide fees exceeded $60,000, making it the museum's second-highest annual expenditure. The Assisi Foundation of Memphis grant helps eliminate that expenditure."
The grant allowed the museum to purchase 200 guides with expanded memory, which will allow the museum to upload additional information and, eventually, foreign language translations for international guests, which make up over 40 percent of all attendees, excluding school groups.