It wasn't supposed to be morbid; it was supposed to make people drive more carefully, so they wouldn't end up a number on that sign.
Well, the Fire Museum of Memphis has adopted a similar approach, with a twist. A new digital sign has been erected outside the fire station at 1826 Union to keep track of the days that have passed since the last fire-related fatality in Memphis.
As we went to press, the number was 50 days -- and counting.
The last death in Memphis took place on the early morning of March 7, when a blaze of unknown origin took the life of 68-year-old Barbara Motley at her home on 1611 Ball Road.
Let's hope we don't have to restart the fire sign to zero anytime soon.
by Michael Finger