"Bottom Line With Boris," doesn't even sound like a real news segment.
It sounds like something made up by the satirical Onion News Network for the sole purpose of making "moose and squirrel" jokes. But it's real.
And if the FCC approves Sinclair Broadcast Group's rule-bending acquisition of WREG, Boris Epshteyn, a former special assistant to President Donald Trump, will be popping up on Memphis TV screens several times a week.
Media critic David Zurawik has described the spots as being, "as close to classic propaganda as I think I have seen in 30 years of covering local television or national television."
Memphis won't be alone. When the Sinclair deal goes down, 72 percent of all Americans will live in a Sinclair market. That translates to four times the combined audience of the top three cable news stations — CNN, Fox News, and MSNBC.
Should the deal be made, prepare yourself for heavily spun segments on everything from voter fraud to the reasons why the press doesn't deserve televised White House press conferences.
Maybe they'll even repeat Epshteyn's most ironically themed segment, "CNN Struggles with Impartiality."
Bonus news: "Bottom Line" Boris was the sixth person questioned by the House Intelligence Committee in its ongoing probe into Trump's Russia problems.