It's hard to believe that 10 years have passed since Ryan Coleman penned an attention-grabbing article for his college newspaper about his former dormmate Jared Fogle losing 240 pounds eating Subway sandwiches. It was a seminal moment in modern marketing. That article begat more articles, and one of the most successful advertising campaigns in history was born.
Is it possible to recapture that Jared "the Subway guy" magic? Can the fast-food chain once again give chubby America a hero to believe in while plowing through a Big Philly Cheesesteak sandwich on Italian herb-and-cheese bread? It could be a good fallback gig for interim Mayor Myron Lowery, if the special election doesn't go his way.
Wrestling promoter Bill Behrens found an innovative use for leftover yard signs from King Jerry Lawler's last mayoral run in 1999. Writing for TheWrestleZone.com, Behrens says that after the election was over, he was stuck with hundreds of them.
"I tried to get rid of them, thinking folks would buy them," Behrens writes, noting that he eventually sold two. "I used some to fill in a wall in a shed at my house and threw away a bunch. Who knew they'd have value nearly a decade later?"