Fly on the Wall recently wrote that Mid-Southerners owe the "Memphis RiverKings" a huge debt of gratitude for a public service announcement reminding circus fans to order their tickets online rather than in person, because they might be brutally assaulted by vicious, clown-hating hockey hooligans. This was in reference to a TV commercial for the RiverKings in which a man gets the snot beaten out of him for attempting to purchase circus tickets instead of hockey tickets.
Only the Mississippi RiverKings haven't been the Memphis RiverKings for years now. We regret the error. Deeply. We're so, so, sorry. Please don't punch us in the face.
It's a "Sign"
Quotation marks are most commonly used to identify direct speech or to indicate the name of shorter literary works. They sometimes flag irony, telling readers that a word is being used euphemistically, and that's why it's a bad idea to use quotation marks for mere emphasis. This "Shelby County Clerk Customers 'REQUIRED' to park here" sign is more confusing than most. Emphatic caps suggest something sinister and totalitarian while the quotes say "the joke's on us."
"Period authenticity was critically undermined from the start at the sight of an off-off Broadway actress in 1970 naked in her dressing room with rigorously shaved pubic hair. If actors can grow a beard for a role ...." — The Hollywood Reporter reviewing The Deep Throat Sex Scandal, a new play about the '70's-era porno and related trials in New York and Memphis. Is it just us or does "rigorous" suggest investigative criticism?