Linda A. Moore recently reported in the CA that a Better business Bureau survfey shows Memphians are generally dissatisfied with the quality of service they receive in fast-food restaurants. Dr. Dan Sherrell, associate dean of faculty and research at the U of M's Fogelman College of Business and Economics, had some interesting explanations for the discontent. His rationale excluded simple things like speed, accurcy, courtesy, and cleanliness. According to Moore, Sherrell noted, "The survey was taken right after September 11th and perhaps people were feeling unsafe after the attack." By this statement it can only be assumed that one too many customers had previously come into contact with exploding Whoppers.