Marvin Stockwell drops his professional PR guy voice and adopts the vocal mannerisms of Memphis wrestler Jerry Lawler. "I'll have you know that those scoundrels, the Coliseum Crushers — gluttons for punishment that they are — are back," Stockwell says, bringing heat. "They're talking trash," he says. "They're running down the Coliseum, and they are running down Memphis. And do you know what I think? I think somebody's going to have to teach those guys a lesson."
It's only appropriate. Though famous for its concerts, the Mid-South Coliseum is sometimes called "the house that Lawler built," and both wrestling and music have been a part of every Roundhouse Revival since the first iteration of the event was staged in 2015 to save the Mid-South Coliseum from demolition.
"People need to be reminded," Stockwell says, explaining why events like Roundhouse Revival 3 matter even though that first mission has been accomplished and demolition is off the table. "We can't assume everybody remembers the events of 2015," Stockwell says. "We put on the first Roundhouse Revival out of nowhere, and people just galvanized around the cause. We thought maybe we'd get a couple thousand people to come out, but 4,500 people actually showed up. That's the moment we realized we were clearly onto something. This was not a bunch of classic rock fans remembering when they saw Van Halen."
Subsequent findings by the Urban Land Institute and National Charrette Institute lent credibility to the preservationist cause.
"In 2015, public opinion shifted in favor of reopening the Coliseum," Stockwell says. "That's not my opinion, we've got data. But we also can't assume people will remember that."
In addition to the Coliseum Crushers getting what's coming to them, Roundhouse Revival 3 features performances by The Lucky 7 Brass Band, Los Cantadores, HEELS, Jack Oblivian, Albert King Jr., Marcella and Her Lovers, and more.