For years, 67-year-old trumpeter Rudy Williams, known as both the "Ambassador of Beale" and the "Mayor of Beale Street," has performed for tourists and passersby on Memphis' world-renowned street. Williams has been quoted as saying, "I just want to keep a part of what used to be on Beale Street alive today." These days, he toots his horn in front of King's Palace Café. He greets travelers, tells jokes and stories, and serenades onlookers with Memphis blues, trumpet-style. Williams, a longtime Beale Street fixture, has been honored with a brass note on Beale's Walk of Fame.