Workshops & Classes

Using Neuromarketing Tools to Improve Marketing Performance

When: Fri., June 5, 11:30 a.m.-1 p.m. 2015

Examine the science behind customer perception generated by brand messaging. Dr. George Deitz will discuss how to derive practical insights from biometric measurement tools and take a look at technologies such as eye tracking and automated facial expression recognition. Held in room 369.

Price: $15 AMA members, $25 nonmembers

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